INTRODUCTION TO RCP BROKERS AUCTION SERVICES

Index:
- Costs, Pros and Cons
- Why sell your property through the auction method?
- Advertising mediums employed in marketing the property on auction

Property Auctions - Costs, Pros and Cons
The costs The advertising costs are covered by the seller, this on a average can be in the region of R10000-R20000 dependent on the client's budget, the value of property, and the motive of the potential buyers (self occupying or investment buyer), but looking at the cost in perspective:

• Recurring expenses (rates & taxes, municipal taxes, sewage, etc.) can and will exceed the advertising costs in a very short period.
• Most or at least a large number of properties stays on the market for months, sometimes even years, thus if the property is not tenanted, the property tends to become dilapidated and in doing so lose value.
• Vacant property is vulnerable to vandalism, squatters, etc. - For more detail on what the advertising costs cover, please review Advertising Mediums
• If you were to sell the property through agencies the agent's commission would be for your account. In most cases the buyer pays the agents/auctioneer's commission when selling by auction, resulting in most cases in a large saving.

Why sell your property through the auction method?

• The auction method turns your property into quick cash
• Real Estate by auction means you do not have to wait for buyers but will have buyers waiting for your property
• You can name the day and hour at which to sell your property and get it sold for the highest price.
• Why take one party's offer when you can have everyone's at an auction?
• Statistics prove a remarkable success rate at auction sales and clearly show that the specialized approach with emphasis placed on highly professional marking methods produces successful results which satisfies both buyers and sellers
• The Seller has the assurance that if the Auction price does not meet the reserved price, he may withdraw the property.

Consider this:

The average broker will spend under R300 to market your property, the process is timely, and once a offer is received it is difficult to decline the offer because one does not know if better offers will present itself, and how long one must wait. Selling by auction gives fast results, if buyer's commission is charged you are not liable for agent's commission. Advertising reaches a very large potential buyers market in a very short time. A large number of interested buyers will be present at the same time this will insure that the best possible price can be achieved. You will still be able to put a reserve on the selling price insuring that you can decline the bid if it is not sufficient.

"Anything of value is sold by Auction. You don't find a Picasso or Rembrandt being sold any other way."

By far the majority of residential, industrial and commercial sales in Australia and large parts of America are marketed using the Auction method.

The very fact of placing a property on Auction spurs buyers to make a decision.

The climate and excitement is created and the impetus is there for a sale to take place.

In the past Auctions have tended to be the result of liquidated or deceased estates. However, this has changed and more and more properties are being sold by the Auction method.

Auctioning creates an ideal environment for buyer and seller to come together,

Do you really know what your property is worth? The demand determines the price and what better way than the 20 minutes of drama, trauma and excitement, a time of tensity for all those participating in the transaction.

Well-known, highly qualified and reputable auctioneers will be conduct the auctions.

Advertising Mediums

The advertising mediums advertised in would be determined by the type of property, the size of the property and where the property is situated. Adverts are placed in publications such as The Star, Die Beeld, City Press etc. For more informationon the publications used please contact our offices

Additional marketing:

Additional marketing will be done as described below.

• Boards and pointers: Leading up to the auction we will be placing placards in the area, close to or next to busy roads, on the day of the auction we will place pointers to direct potential buyers to the property.
• Viewing: We will offer viewing from the day we are mandated by our client to auction the property up to the day before the auction from 8-5pm Monday to Friday and, Saturdays from 8-13, no other auctioneering company gives this service this will allow all potential buyers an opportunity to view the property. Viewing will be arranged by appointment, or in some cases we will have staff available at the premises for viewing days.
• Free:
  • RCP Brokers - Company web site (approximately 2800 visitors monthly) We will design a dedicated web page for the property to be auctioned with photos, maps and property details, this web page address will also be advertised with the adverts in the above publications.
  • Internet - Auction Pages - Auction Portal www.auctionpages.co.za
  • E-mail marketing - 500 users registered with auction pages will be e-mailed on the upcoming auction. This includes investment buyers.

   

If you require more information on auctioning of property feel free to contact us on (011) 252 2555.